Mind Push-Ups

TJ Waldorf

Reading Time: 1 minuteMulti-vari analysis, statistical process control, Chi square, Type I errors…….Phew! Over the last two months I’ve been studying to take the Six Sigma Green Belt Certification exam (CSSGB). If you’re not sure what six sigma is, go to http://bit.ly/YZ2Wt3 to learn about it 😉 The purpose of this post is not to teach…

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Customer Retention Starts Now!

TJ Waldorf

Reading Time: 1 minuteCustomer retention is widely known as that desperate, last ditch effort to save an unsatisfied customer from taking their business elsewhere. This is reality folks. We work so damn hard to find new customers day in a day out, and it’s only in those final moments that we realize the…

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Surprise and Delight the Starbucks Way

TJ Waldorf

Reading Time: 1 minuteMocha-frappa-latte-whatever. We don’t go to Starbucks for the $6 cups of coffee. We go because they are so good at creating an enjoyable, creative, and memorable customer experience. And they are so damn consistent. Want to know how they do it? You’re in luck. Joseph Michelli reveals the coffee kings…

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Think….Then Speak.

TJ Waldorf

Reading Time: 1 minuteWe are all blabber mouths. 98% of people like to hear themselves talk, so they do a lot of it (fake statistic for entertainment purposes). Too often, however, we talk too soon. We are all prone to knee-jerk reactions that make us blurt stuff out that might not be as…

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Sell a Brighter Future, Not Features

TJ Waldorf

Reading Time: 2 minutesI don’t buy clothes, I buy style and sense of enhanced self image. I don’t buy a car, I buy safety and financial balance. I don’t buy books, and buy value in my future and a bigger paycheck. Confused? You shouldn’t be. While you may walk away from a store…

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