Reading Time: 1 minuteMulti-vari analysis, statistical process control, Chi square, Type I errors…….Phew! Over the last two months I’ve been studying to take the Six Sigma Green Belt Certification exam (CSSGB). If you’re…
Month: February 2013
Customer Retention Starts Now!
Reading Time: 1 minuteCustomer retention is widely known as that desperate, last ditch effort to save an unsatisfied customer from taking their business elsewhere. This is reality folks. We work so damn hard…
Surprise and Delight the Starbucks Way
Reading Time: 1 minuteMocha-frappa-latte-whatever. We don’t go to Starbucks for the $6 cups of coffee. We go because they are so good at creating an enjoyable, creative, and memorable customer experience. And they…
Think….Then Speak.
Reading Time: 1 minuteWe are all blabber mouths. 98% of people like to hear themselves talk, so they do a lot of it (fake statistic for entertainment purposes). Too often, however, we talk…
Sell a Brighter Future, Not Features
Reading Time: 2 minutesI don’t buy clothes, I buy style and sense of enhanced self image. I don’t buy a car, I buy safety and financial balance. I don’t buy books, and buy…