GPT(J)

Trying to outlearn the machines so they don't outlearn me.

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Happy Valentine’s Day, Linds. I heart you!

TJ Waldorf

Reading Time: 5 minutesI’m taking a different approach to your Valentine’s Day card this year. (Yes… I still got you a traditional card, as you know, but the full message this year is…

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The Immutable Problem With Time and Energy

TJ Waldorf

Reading Time: 3 minutes  It’s finite. No one has unlimited time or energy. Not you. Not me. Not anyone. If you disagree, this post isn’t for you. As I’ve gotten older, and experienced…

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PODCAST: Content Marketing, Attribution, and Sales-Marketing Alignment (via Marketing Trends)

TJ Waldorf

Reading Time: 2 minutesI had the absolute pleasure of being a guest on a podcast I listen to avidly– Marketing Trends.  Co-hosts Ian Faison and Lauren Vaccarello were a blast to hang out…

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PODCAST: Marketing- Annual Budgeting and Planning

TJ Waldorf

Reading Time: 1 minuteI recently had the privilege to join Sales Pipeline Radio to chat with Matt Heinz about ‘the agony and ecstasy of annual budgeting and planning’. Had a  lot of fun…

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Why I’m Proud to Be a Marketer

TJ Waldorf

Reading Time: 2 minutesI came across this post from David Edelman, CMO at Aetna, about why he’s proud to be a marketer. It inspired me to share my personal version of the same message. If…

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How We Make Decisions: First-Order Consequences

TJ Waldorf

Reading Time: 2 minutesThe start of a new year always brings new resolutions that are confidently set, but quickly forgotten about. The gym is always packed in January but the crowd begins to…

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A Father Like You: An Open Letter to My Dad

TJ Waldorf

Reading Time: 4 minutesToday marks your 34th Father’s day. It marks my 7th. I wouldn’t be the father I am without all of the principles and values I’ve learned from you. Those of…

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PODCAST: My Talk with Scott King on Content Attribution

TJ Waldorf

Reading Time: 1 minuteI had the pleasure of joining Scott King on his sales and marketing podcast, The Scott King Show. We discussed many topics, but focused on content and content attribution. Here’s…

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Winery Tours, Storytelling, and Sales

TJ Waldorf

Reading Time: 3 minutesI try to look for lessons in everything I  do. Whether I’m watching a movie, having a conversation with my seven year old son, reading a book, or even on…

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109 Pages of Notes From Business Books I’ve Read

TJ Waldorf

Reading Time: 1 minuteI love reading. It’s one of the things I truly enjoy in life. As such, I’ve read more books over my life than most of my peers. Not gloating, just…

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