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Sell the Dream

ARE YOU PAINTING A PICTURE OF SUCCESS WITH YOUR LEADS AND CUSTOMERS? Customers don’t really care about features and benefits, they care about their problems and how they can solve them. In other words, what’s going to make their life and/or business better? In my world, we get lots of questions about price, and many

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15 AWESOME Customer Retention Strategies that Work

This post and content is courtesy of www.helpscout.net. I’ve snipped my personal favorite top strategies, but you can also check out the full list here. 1. Utilize positive social proof. While negative social proof (“Nearly 90 percent of websites don’t use heat mapping software!”) has been proven to dissuade customers rather than encourage them, numerous

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Customer Retention Starts Now!

Customer retention is widely known as that desperate, last ditch effort to save an unsatisfied customer from taking their business elsewhere. This is reality folks. We work so damn hard to find new customers day in a day out, and it’s only in those final moments that we realize the importance of the customers that

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Think….Then Speak.

We are all blabber mouths. 98% of people like to hear themselves talk, so they do a lot of it (fake statistic for entertainment purposes). Too often, however, we talk too soon. We are all prone to knee-jerk reactions that make us blurt stuff out that might not be as precise or effective as we

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Sell a Brighter Future, Not Features

I don’t buy clothes, I buy style and sense of enhanced self image. I don’t buy a car, I buy safety and financial balance. I don’t buy books, and buy value in my future and a bigger paycheck. Confused? You shouldn’t be. While you may walk away from a store with a physical product in

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5 Ways to Show Customers You Love Them

Customers are the lifeblood of a business. Some may further define this as ‘good’ customers are the lifeblood, but I won’t spend time on that argument right now. There are a few fundamental tactics everyone should use to get closer to the customer and build deeper value and relationships. 5 Ways to Show Customers You

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How to be a ‘not-so-undercover’ boss in 3 easy steps

The hit TV show, Undercover Boss, follows big business executives (many times CEOs) around their own companies while they pose [undercover] as in-training frontline workers. The show illustrates how very different the big boss’s view is in comparison to what’s ACTUALLY going on, and keeping their businesses running on a day to day basis- The

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First Impressions are Critically Important- Here’s Why.

To an exceptional degree, customers evaluate your company according to their initial brush or full fledged contact with you. What does this mean for you? It means, that the way you approach initial conversations with prospects and customers is critical to the success of the relationship from that point on. I’m sure you’ve heard the

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Think like a millionaire: Top 10 ‘Trep’ Talks of 2012

1. Barbara Corcoran’s Angel Investor Checklist Before investing money in a business, the Shark Tank star and angel investor will put its owner through the paces. Here, she reveals the hard-hitting questions any startup should be ready to answer. 2. Barbara Corcoran on the Secret to Handling Rejection The Shark Tank star and angel investor

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