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15 AWESOME Customer Retention Strategies that Work

This post and content is courtesy of www.helpscout.net. I’ve snipped my personal favorite top strategies, but you can also check out the full list here. 1. Utilize positive social proof. While negative social proof (“Nearly 90 percent of websites don’t use heat mapping software!”) has been proven to dissuade customers rather than encourage them, numerous

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Customer Retention Starts Now!

Customer retention is widely known as that desperate, last ditch effort to save an unsatisfied customer from taking their business elsewhere. This is reality folks. We work so damn hard to find new customers day in a day out, and it’s only in those final moments that we realize the importance of the customers that

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Surprise and Delight the Starbucks Way

Mocha-frappa-latte-whatever. We don’t go to Starbucks for the $6 cups of coffee. We go because they are so good at creating an enjoyable, creative, and memorable customer experience. And they are so damn consistent. Want to know how they do it? You’re in luck. Joseph Michelli reveals the coffee kings fundamental principles in the book

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5 Ways to Show Customers You Love Them

Customers are the lifeblood of a business. Some may further define this as ‘good’ customers are the lifeblood, but I won’t spend time on that argument right now. There are a few fundamental tactics everyone should use to get closer to the customer and build deeper value and relationships. 5 Ways to Show Customers You

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How to be a ‘not-so-undercover’ boss in 3 easy steps

The hit TV show, Undercover Boss, follows big business executives (many times CEOs) around their own companies while they pose [undercover] as in-training frontline workers. The show illustrates how very different the big boss’s view is in comparison to what’s ACTUALLY going on, and keeping their businesses running on a day to day basis- The

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First Impressions are Critically Important- Here’s Why.

To an exceptional degree, customers evaluate your company according to their initial brush or full fledged contact with you. What does this mean for you? It means, that the way you approach initial conversations with prospects and customers is critical to the success of the relationship from that point on. I’m sure you’ve heard the

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