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Surprise and Delight the Starbucks Way

Mocha-frappa-latte-whatever. We don’t go to Starbucks for the $6 cups of coffee. We go because they are so good at creating an enjoyable, creative, and memorable customer experience. And they are so damn consistent. Want to know how they do it? You’re in luck. Joseph Michelli reveals the coffee kings fundamental principles in the book

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