Reading Time: 3 minutesThe marketing profession is no stranger to a laundry list of acronyms we use in our day-to-day: MQL, SQL, PLG, NPS, ROAS, CPL, CPC, HBO, NFL, and so on. Okay…I…
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Life’s Curveballs
Reading Time: 4 minutesLast week, on 2/7/23, I was thrilled to be appointed Chief Marketing Officer at my company, a wonderful milestone. This is now my second time as a CMO in my…
Marketing is Service
Reading Time: 1 minuteAsk 10 people to describe what marketing is and you’re more than likely to get answers like… It’s advertising. It’s branding. It’s storytelling. It’s a promotion. It’s a campaign. It’s…
FOCUS
Reading Time: 2 minutesIf I had a theme song for 2022 it would be titled ‘FOCUS’. Lyrics would include …. Minimizing distractions Getting traction Doing fewer things better Empowering more Delegating more often…
Value Defense: How Are You Equipping Your Customers?
Reading Time: 3 minutesNow, maybe more than ever, business unit leaders are required to prove the return on line items in their budgets and OpEx reports. The age old question from the CFO…
Hire People You’d Report To
Reading Time: 2 minutesYears ago I was given this advice from one of my mentors. “Hiring is a leader/manager’s most important job. Try to hire people you wouldn’t mind reporting to one day.”…
Renew Blue: Best Buy’s Turnaround
Reading Time: 13 minutesLet’s start this conversation by taking a quick look at Best Buy’s stock performance over the last eight years, beginning toward the end of 2012, early 2013. That’s where a…
Keep Pedaling
Reading Time: 2 minutesMarch 21, 2020 My posts are not dated or time-stamped by default, but I’m making a point to date this one. Why am I dating this particular post? It’s because…
What Would Have To Be True?
Reading Time: 3 minutesI’m about eight years late to the party, but I’m finally reading Clayton M. Christensen’s book, ‘How Will You Measure Your Life’. I haven’t finished it yet, but already pulling…
Brand Positioning: The Ladders in Our Head
Reading Time: 3 minutesEvery message we attempt to communicate, in business or otherwise, has to break through one very complex gate: The mind. And with the insane amount of ‘noise’ in our daily…