Reading Time: 4 minutesThere’s a great blog post that’s often cited by start-up CEOs and VCs titled ‘Making Yourself a CEO’. It’s by Ben Horowitz, co-founder of VC firm Andreesen Horowitz. I’m a…
TJ Waldorf
Power Branding: Five ‘S’ Framework
Reading Time: 2 minutes Are you clear about your company’s place in the world? Regardless of the industry you’re in, it’s incredibly difficult to stand out and gain the attention and interest of…
Sticks and Stones.
Reading Time: 1 minute Remember the old adage…? “Sticks and Stones may break my bones but words will never hurt me.” For marketers, words are more powerful and important than both sticks and…
Daily Gratitude.
Reading Time: 1 minute With all the negative shit we hear daily, it’s increasingly more important to take time to stop and think of all the things that are good in life. To…
Family vs. Team
Reading Time: 2 minutes How do you think about the people inside of your business? Are they part of your ‘family’ or are they ‘team members’? We often hear phrases like ‘You’re part…
Be Kind. Be Honest.
Reading Time: 1 minute Don’t be a jerk. Don’t tell lies. Don’t generate gossip. Don’t say things behind someone’s back you wouldn’t say to their front. Don’t talk out of both sides of…
F*#K MARKETING ATTRIBUTION!
Reading Time: 3 minutes Just kidding! My sincerest apologies if I just gave you a mini-marketing panic attack . Marketing attribution is incredibly important and all marketers need to understand it and flex…
Taking People With You.
Reading Time: 1 minute One of my all-time favorite books about leadership and management is by David Novak (@DavidNovakOGO), Co-Founder and former CEO of Yum! Brands (KFC, Pizza Hut, Taco Bell). It’s called…
2019 Roundup
Reading Time: 1 minute We’re just a few days from closing out another year. It’s been productive, fulfilling, stressful at times, but also fun. I’m grateful for many things 2019 brought, but ready…
Stories and Spreadsheets
Reading Time: 3 minutes One of the many reasons I like Twitter is finding tweets that spark ideas or deliberation of thought. One such tweet for me this weekend was from @davegerhardt (DG),…