Reading Time: 2 minutesARE YOU PAINTING A PICTURE OF SUCCESS WITH YOUR LEADS AND CUSTOMERS? Customers don’t really care about features and benefits, they care about their problems and how they can solve…
Year: 2013
15 AWESOME Customer Retention Strategies that Work
Reading Time: 2 minutesThis post and content is courtesy of www.helpscout.net. I’ve snipped my personal favorite top strategies, but you can also check out the full list here. 1. Utilize positive social proof.…
Screw up… It’s okay.
Reading Time: 1 minuteScrewing up sucks. It actually sucks really bad sometimes. But the majority of screw-ups are not the end of the world. Learn from the mistake, move on, and be a…
Are you a hedgehog or a fox?
Reading Time: 1 minuteIn Jim Collins’ best seller ‘Good to Great’, he talks about something he and his team of researchers refer to as ‘The Hedgehog Concept’. Here are the core ideas in…
3 Important Circles You Should Understand
Reading Time: 2 minutesI often refer to Stephen Covey’s Circle of Influence and Concern when faced with challenges. Likewise, I often encourage others to take a similar approach when their concerns seem to…
Mind Push-Ups
Reading Time: 1 minuteMulti-vari analysis, statistical process control, Chi square, Type I errors…….Phew! Over the last two months I’ve been studying to take the Six Sigma Green Belt Certification exam (CSSGB). If you’re…
Customer Retention Starts Now!
Reading Time: 1 minuteCustomer retention is widely known as that desperate, last ditch effort to save an unsatisfied customer from taking their business elsewhere. This is reality folks. We work so damn hard…
Surprise and Delight the Starbucks Way
Reading Time: 1 minuteMocha-frappa-latte-whatever. We don’t go to Starbucks for the $6 cups of coffee. We go because they are so good at creating an enjoyable, creative, and memorable customer experience. And they…
Think….Then Speak.
Reading Time: 1 minuteWe are all blabber mouths. 98% of people like to hear themselves talk, so they do a lot of it (fake statistic for entertainment purposes). Too often, however, we talk…
Sell a Brighter Future, Not Features
Reading Time: 2 minutesI don’t buy clothes, I buy style and sense of enhanced self image. I don’t buy a car, I buy safety and financial balance. I don’t buy books, and buy…